Google, Yahoo and Bing are the three major Search Engines. These 3 Search Engines have different Spiders and each follow different strategy in Search Engine Results Page. For the SEO factors, each SE gives different importance to each factor.
Google gives more importance for weight of links, while Yahoo for On page factors, and Bing goes for Domain age.
Google:
In Google SERP, only top ranked websites appear on first page. It gives more important to weight of links. If the website is not crawled by Google SE, we can submit our site by http://www.google.com/addurl/?continue=/addurl .
According to Google Panda, the website should have fewer ads.
The important factors for Google SE are: URL, keywords, description, internal linking, external linking, update and renewal, loading speed and optimize images.
Yahoo!
Gives more importance to On page factors. (Keyword density, title, URL, headings)
The important factors for Yahoo! SE are:
1. Relevant Content,
2. Keyword Density,
3. website structure,
4. inbound links,
5. Sitemap (is a list of pages of a web site accessible to crawlers or users),
6. Aging.
Bing:
It gives importance to domain age. Google based page ranking will have less importance on Bing. If it’s a new website, and not listed in Bing search results we may submit our site to http://www.bing.com/docs/submit.aspx
The important factors for Bing SE are:
1. A matching domain name for the searched keyword usually gets higher ranking in Bing.
2. Domain Age
3. Inbound links
4. Good content with 300+ words
5. Outbound links
The top positive ranking factors for any Search Engine are:
