Search Engine Optimization is a process for better website ranking on SERP. Before beginning SEO project, it is important to understand the process involved and follow that process.
The steps in SEO process are:
1. Website analysis:
a. Analyze the website and check its ranking and positioning in search results.
b. What business the client is into.
c. Find out what are the defects that are present in the website and if there are any errors or broken links.
2. Keywords and Competitive analysis:
a. In this process we find out the keywords driving traffic towards our site and our competitor’s site.
3. Keyword Research:
In keywords research we have to understand our clients business completely. What is the clients business, who is the target audience, clients location etc.
In keywords research we ask for the client for some keywords and we bring some keywords and make a keyword pool. If the competitor is already with the same generic keywords, then we can bring up some phrases using those keywords. Now we refine those key words and bring to minimum.
4. Site Optimization:
a. On-Page Optimization
b. Content building
c. Site maps
On-Page Optimization:
In the On-page optimization we check the web standards consistency and the meta tags. The use of keywords properly in the On-page optimization helps in better page rank of website. The On-Page factors include URL, title tag, several meta tags (Description, keywords, key phrases, Robots file, revisit-after), Domain Usage, Page structures, internal & external link structures etc.
Off-Page Optimization:
In the Off-Page optimization we do link building using back links and increase the popularity and traffic to the website through Directory submissions, article submissions, making press releases and submitting them. This increases the search result and also indexed by search engine.
Content building:
Content building includes building content for the website using the keywords and key phrases. Good content on the website naturally drives traffic to the website and puts the customers engaged.
Site map:
Site maps help the search engine to crawl the website easily. Site maps help for the search engine to crawl the site easily and completely.
5. Submitting to Search Engines:
a. After the necessary changes have been done like keywords insertion, On-Page optimization, robots file creation and site maps are created we need to submit our site to the search engine for crawling and indexing. This says our site is ready for search engines to display in SER pages.
6. Google analytics account creation:
a. Google analytics is used for the tracking traffic of our website. We create a Google analytics account and insert the given code in our web site. This tracks the website for what keywords driving traffic towards our web site, which country the traffic is from, from which Search Engine the traffic coming, and what are the several sites that are driving traffic towards our site etc..
7. Re-Optimization of website:
a. After optimizing the website, based on the keyword ranking and the results from Google analytics, re-optimize the web site.
b. In re-optimization we remove the improper key words that are driving traffic towards our website. The inappropriate Keywords bring the misleading viewers which increases the bounce rate of the website.
c. If we are in a competitive category, we need to optimize our web site regularly for staying top in the Search results.
8. Link building:
a. Link building is a process where we get back links. Link building can be done by Directory submission, articles submission, PR submission. Search engine trusts the site if the site has much back links.
b. The link building has to be done by getting the back links from the same category and from the popular and better ranked site to get better search result.
